Trevin Alonzo
Software Consultant & Technical Partner
Specializing in Technical Strategy
I help businesses untangle operational problems with the right technology — strategy first, then automation, integrations, or custom software. One senior engineer, no account managers, no black boxes.
How I Can Help
A technical partner and resource: strategy, systems, and software from one senior engineer — audits and roadmaps when you need direction, custom builds when you need something shipped.
Technical Strategy & Advisory
Audits of your current stack and processes, build-vs-buy decisions, tool selection, and a concrete roadmap — advice first, code only where it pays off.
Automation & Systems Integration
Connect CRMs, internal tools, and data sources into one system — eliminate manual handoffs and the spreadsheet copy-paste that slows everyone down.
Custom Software Development
Full-stack web apps, portals, dashboards, and internal tools — built with React, Next.js, Node.js, and Laravel. Maintainable code that solves real operational problems.
AI & Data Solutions
Semantic search, RAG pipelines, classification, and applied AI — deployed where it earns its complexity, not as a checkbox feature.
Who I Help
A senior engineering resource for ops-heavy teams in any industry — I go deep on the workflows you actually run, not the ones a generic SaaS assumes you have.
Marketing & Growth Teams
B2B SaaS, marketing agencies, e-commerce brands, growth teams
Lead scoring decay — hot leads go cold in CRM purgatory
Smart routing rules and automated enrichment that keep your CRM clean and leads moving
MQL-to-SQL handoff leaks — attribution breaks between marketing and sales
Custom dashboards that surface pipeline gaps before they become missed quotas
Content production bottlenecks — blog, social, email cadence falls behind
Content templates and batch generation workflows that keep your calendar full
Martech sprawl — disconnected HubSpot, Salesforce, Marketo instances
API integrations that sync your martech stack so your team isn't copying data between tabs
Slow A/B test cycles — creative iteration takes weeks, not hours
AI-powered scoring and classification where the volume justifies it — not as a default
Selected Work & Examples
Real systems shipped as a consultant — each scoped to the client's stack, not a template. AI where it helps. Clean engineering everywhere else.
CRM Pipeline Automation
Revenue OperationsA workflow that monitors your Salesforce pipeline, auto-enriches inbound leads from Clearbit, applies your qualification rules, and routes hot leads to the right AE in Slack — all rule-based, no AI needed. Just smart integrations doing the busywork your team shouldn't.
MQL-to-SQL handoff drops from hours to seconds. Your demand gen team focuses on strategy, not data entry.
Lead Response System
Real EstateA system on top of Follow Up Boss that watches new internet leads, pulls property history and pre-approval status, drafts a personalized text from your templates, and schedules a showing — firing within seconds of the lead hitting your CRM.
Internet lead conversion improves 3x. Your agents walk into showings with context, not cold calls.
Data Pipeline & Reporting
Marketing OpsA custom integration layer that pulls data from your ad platforms, CRM, and analytics into a single dashboard — replacing the weekly spreadsheet reconciliation ritual with real-time visibility. AI-powered anomaly detection flags what matters; the rest is clean engineering.
Reporting cycles compress from weekly fire drills to always-on dashboards. Your team spots trends in hours, not quarters.
Custom Web Application
Client ExperienceA client portal where buyers track their transaction progress in real time — milestones, documents, deadlines, and next steps pulled directly from your dotloop pipeline. Replaces the 'where are we?' texts with a single source of truth your clients check themselves.
Client communication overhead drops 60%. Transactions close with fewer surprises and happier clients.
How We Work Together
Start with a conversation, leave with a plan. Engagements scale from one-off audits to ongoing technical partnership.
1. Discovery
I map your existing workflows, identify the highest-ROI opportunities, and document your stack, your process, and your edge cases. No generic playbook — I learn how your business actually operates before writing a single line of code.
2. Roadmap
You get a written plan with priorities, cost, and build-vs-buy calls — yours to keep whether or not we build together. Clear next steps either way.
3. Build & Deploy
Prototypes in two weeks, then iteration in production. The solution goes live in your environment, integrated with your tools — with documentation and monitoring so your team owns it from day one.
4. Ongoing Partner
Retainer and advisory — monitoring, tuning, and a senior engineer on call as your stack and business evolve.
About Me
Years building production software across industries
Revenue impact delivered through process automation
Leads generated through automation
What I Do
I'm an independent software consultant — businesses come to me when ops are held together with spreadsheets, tools don't talk, or they need senior technical judgment without a full-time hire. I advise first, then build exactly what's needed.
I work directly with your team — no account managers, no handoffs. When you have a question about how something works, you talk to the person who built it.
Background
Chicago-based engineer & consultant with 7+ years across cultural institutions, real estate tech, and luxury retail — now I bring that range to clients as a technical partner: strategy, automation, custom software, and applied AI.
Technology & Integrations
Open Source Activity
Insights & Resources
Practical writing on automation, software decisions, and working with a technical consultant.
Do You Need a Software Consultant? 7 Signs Your Business Does
Spreadsheets holding the business together, tools that don't talk, no technical leadership — here are the signs a consultant pays for themselves.
Read →2026-06-20Build vs Buy: When Custom Software Actually Makes Sense
A consultant's honest framework for deciding between off-the-shelf SaaS, automation platforms, and custom-built software.
Read →2026-05-15Top 5 Marketing Automation Tools for Small Businesses in 2026
A practical comparison of Make.com, n8n, Zapier, and other automation platforms — plus how to choose the right one for your budget and tech stack.
Read →2026-04-28When to Ditch WordPress: Why Custom Web Apps Win for Business Operations
WordPress powers 43% of the web, but for internal tools, dashboards, and business automation, a custom web app built with Next.js or Laravel is often the better play.
Read →2026-04-10Beyond the Hype: AI Integrations That Actually Deliver Business Value
Forget chatbots that hallucinate. Here's where AI actually moves the needle: semantic search, document processing, automated classification, and content generation pipelines.
Read →View all insights →Get in Touch
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