Trevin Alonzo
Automation & Development for Marketing & Real Estate
I build custom workflows, integrations, and software that handle the operations work slowing your team down — so you can focus on the work that actually grows your business.
What I Do
I build automation and software that handles the operations work slowing your team down — so you can focus on growth instead of manual processes.
Marketing Automation
Custom workflows that connect your lead capture, email sequences, and CRM into a single system. Whether it's smart routing rules, automated enrichment, or AI-powered lead scoring — I build what your stack is missing, not what a template assumes you need.
Real Estate Automation
Transaction coordination workflows, lead response systems, document generation, and agent onboarding tools — built for Follow Up Boss, dotloop, kvCORE, SkySlope, and the processes your brokerage actually runs. AI where it helps, simple automation where it doesn't need to be complicated.
Custom Web Applications
Full-stack apps when off-the-shelf doesn't cut it. Customer portals, internal dashboards, SaaS MVPs — built with React, Next.js, Node.js, and Laravel. Maintainable code that solves real operational problems, with or without an AI component.
AI & ML Integration
When the problem actually needs AI — semantic search that understands intent, RAG pipelines grounded in your data, intelligent classification at scale, and production agents that handle decisions a rule-based system can't. Applied where it earns its complexity, not as a checkbox feature.
I Know Your Industry
Good automation starts with understanding the process. I build for the workflows you actually run — not the ones a generic SaaS assumes you have.
Marketing & Growth Teams
B2B SaaS, marketing agencies, e-commerce brands, growth teams
Lead scoring decay — hot leads go cold in CRM purgatory
Smart routing rules and automated enrichment that keep your CRM clean and leads moving
MQL-to-SQL handoff leaks — attribution breaks between marketing and sales
Custom dashboards that surface pipeline gaps before they become missed quotas
Content production bottlenecks — blog, social, email cadence falls behind
Content templates and batch generation workflows that keep your calendar full
Martech sprawl — disconnected HubSpot, Salesforce, Marketo instances
API integrations that sync your martech stack so your team isn't copying data between tabs
Slow A/B test cycles — creative iteration takes weeks, not hours
AI-powered scoring and classification where the volume justifies it — not as a default
Real Estate Brokerages & Teams
Mid-large brokerages, property management firms, title companies, high-volume teams
Internet leads go cold in 15 minutes — manual Follow Up Boss assignments can't keep up
Automated lead routing and instant response workflows that fire before the lead goes cold
Transaction coordination bottlenecks — compliance deadlines, missing signatures, amendment back-and-forth
Deadline tracking and compliance checklists that flag issues days before they become deal-breakers
Agent onboarding takes weeks — CRM setup, listing templates, shadowing scheduling all manual
Onboarding playbooks that auto-provision tools, load templates, and schedule training
Document churn — disclosures, addendums, amendments are repetitive, error-prone, and time-sensitive
Document generation that populates state-specific forms from your transaction data — no copying and pasting
Property management triage — maintenance requests, tenant screening, lease renewals stack up
Smart triage rules that classify and route maintenance requests so ops managers only touch the exceptions
This Is What I Build
These aren't demos. These are real systems I deploy — specific to your stack, your process, your industry. AI where it helps. Clean engineering everywhere else.
CRM Pipeline Automation
Marketing TeamsA workflow that monitors your Salesforce pipeline, auto-enriches inbound leads from Clearbit, applies your qualification rules, and routes hot leads to the right AE in Slack — all rule-based, no AI needed. Just smart integrations doing the busywork your team shouldn't.
MQL-to-SQL handoff drops from hours to seconds. Your demand gen team focuses on strategy, not data entry.
Lead Response System
Real Estate BrokeragesA system on top of Follow Up Boss that watches new internet leads, pulls property history and pre-approval status, drafts a personalized text from your templates, and schedules a showing — firing within seconds of the lead hitting your CRM.
Internet lead conversion improves 3x. Your agents walk into showings with context, not cold calls.
Data Pipeline & Reporting
Marketing TeamsA custom integration layer that pulls data from your ad platforms, CRM, and analytics into a single dashboard — replacing the weekly spreadsheet reconciliation ritual with real-time visibility. AI-powered anomaly detection flags what matters; the rest is clean engineering.
Reporting cycles compress from weekly fire drills to always-on dashboards. Your team spots trends in hours, not quarters.
Custom Web Application
Real Estate TeamsA client portal where buyers track their transaction progress in real time — milestones, documents, deadlines, and next steps pulled directly from your dotloop pipeline. Replaces the 'where are we?' texts with a single source of truth your clients check themselves.
Client communication overhead drops 60%. Transactions close with fewer surprises and happier clients.
How I Work
Four weeks from conversation to deployment. No black boxes, no handoffs — you work directly with me from start to finish.
1. Discovery
I map your existing workflows, identify the highest-ROI opportunities, and document your stack, your process, and your edge cases. No generic playbook — I learn how your business actually operates before writing a single line of code.
2. Build
I build against your real data and tools. You see working prototypes within two weeks. Iteration happens in production, not in endless design reviews — and I choose the right approach for each problem, whether that's a simple integration or a custom model.
3. Deploy
The solution goes live in your environment — integrated with your CRM, your tools, your team's workflow. I hand over documentation, monitoring, and a runbook so your team owns it from day one.
4. Refine
Every system improves with use. I track performance, surface edge cases, and continuously tune. The automation gets smarter every week — and so does your operation.
About Me
Years building production software across industries
Revenue impact delivered through process automation
Possible leads generated through automation
What I Do
I build custom software and automation that handles the manual work eating your team's time — CRM data entry, document generation, lead routing, campaign management, compliance tracking. I pick the right approach for each problem: sometimes a straightforward integration, sometimes a custom workflow, sometimes AI where it actually earns its complexity.
I work directly with your team — no account managers, no handoffs. When you have a question about how something works, you talk to the person who built it.
Background
Software engineer based in Chicago. I've worked across cultural institutions, real estate tech, and luxury retail — building everything from AI-powered search systems to internal tooling that replaced weeks of manual work with a button click.
I got into automation because I kept seeing talented teams spend most of their time on repetitive ops work that a well-built system could handle in seconds. I know AI — I've deployed it in production at scale — but I also know when a simpler solution is the better call.
Technology & Integrations
Get in Touch
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